Marketing manager

Barre Body is seeking a driven, warm, self-starter, with a sense of humour, to fill the role of Marketing Manager. The role is full-time (or part-time/flexible for the right person) and based in Sydney.

As the Marketing Manager you will be the voice of one of Australia’s most exciting fitness and lifestyle brands. You will work with a small and dynamic team to grow the business at a key time, as we expand into new ventures and projects. Current priorities include brand and studio marketing, teacher training, Barre Body Online (online class streaming platform), online teacher training and international expansion.

You will have a keen eye for detail, a passion for writing, and be a voracious consumer of media from Instagram to Youtube, digital publications, and beyond. You’ll have your finger on the pulse and be tuned into current trends, while always staying true to the heart and soul of the Barre Body brand.

A passion for barre or fitness is a plus, as is a flair for creativity and strategic thinking.

This senior role would suit someone with qualifications in Marketing and 5+ years relevant industry experience. Impeccable writing skills are essential, and experience with WordPress, MailChimp, and InDesign all highly regarded but not essential. Experience in multi-unit marketing and/or franchising is beneficial but not essential. 

Full training will be provided.

Above all, we’re looking for someone with an understanding of the Barre Body brand, its tone of voice, and a sense of fun.

Key responsibilities

Social media

  • Plan and schedule twice-daily Instagram posts and regular stories, in accordance with our brand strategy. Write witty captions that engage and delight our audience and drive brand awareness.
  • Respond to comments and DMs in a timely manner
  • Share relevant content to Facebook


Online platforms

  • Develop and implement a strategic plan to grow the Barre Body Online and Barre Body Online Teacher Training platforms (online experience highly regarded)


Communications

  • Plan, write and schedule EDM across multiple arms of the business including teacher training, studios, Barre Body Online, and regular challenges and events
  • Update copy as needed across our website, partner platforms, and advertising channels
  • Work with the design team to develop printed collateral including brochures, class passes and more.


Media and PR

  • Be the point of contact between Barre Body and the media. Field enquiries and provide interview answers, imagery, prize donations, and other ad hoc requirements.
  • Assist in the roll out of PR stategy
  • Liaise with influencers and media personnel 

Collaborations

  • Actively seek out aligned brands to collaborate with
  • Field collaboration requests and make strategic selections
  • Seek to elevate the Barre Body brand through strategic partnerships 

Special events, promotions and projects

  • Design, plan and run seasonal challenges for clients
  • Design, plan and run special promotions to support the studios 
  • Design, plan and run special events to support the brand and studios 
  • Promote special projects including retreats, class launches, activations, local marketing initiatives 

Photoshoots, video shoots and campaigns

  • Work with the Art Department to strategically plan regular brand photoshoots, including location scouting, casting, issuing a brief and designing a story board. Liaise with photographers and talent and manage the shoot on the day.
  • Assist in the planning and filming of regular content for Barre Body Online, including workouts, promo footage, and social media content. 

Strategy

  • Take a lead role in the planning of Barre Body’s marketing and branding strategy, informed by upcoming projects and events.
  • Manage the marketing calendar

You need to have a can-do attitude and a willingness to get amongst the action across multiple arms of the business. We are a small but agile team and we work together to make the magic happen.

In return, this role offers an incredible opportunity to grow your skills, develop, and explore unlimited potential as Barre Body goes from strength to strength. You also get access to unlimited Barre classes in Sydney’s most beautiful studios, lots of flexibility, great work-life balance, and the chance to work with a beautiful team of incredibly passionate people.

For more information and to apply, click here.